The Free Application for Federal Student Aid (FAFSA) is a critical completion milestone on the college access journey for students and their families. Yet just over 56% of eligible high school seniors complete the application. Innovia is partnering with Greater Spokane Incorporated, our local business development organization, to develop a regionwide FAFSA completion campaign building a coalition of partners to launch continuous messaging throughout the year that lifts the process from a one-time push in October to a year-long process of engagement. The goal is to increase the FAFSA completion rate in the region, by 10% creating an additional 1000 students eligible to receive funding toward their college degree.